Bieber That Power | Will I Am Justin

Enter Justin Bieber.

This wasn't "Baby" Bieber anymore. This was Believe era Bieber. He was growing up, experimenting with R&B and dance music, and trying to shed his teenybopper image. Pairing him with will.i.am was a masterstroke. Lyrically, “#thatPOWER” isn't deep—and that’s the point. It’s a mantra for the dressing room before a big game or the shot of adrenaline before a night out. will i am justin bieber that power

Is it high art? No. Is it a shot of pure, unapologetic energy? Absolutely. Enter Justin Bieber