R. -2020-. Social Media Marketing. Sage Publications | Tuten T. L. Amp- Solomon M.

Marketing students, new social media managers, or brand strategists who want to move beyond "viral chasing."

Looking for a strategic, textbook-level foundation in social media marketing—not just trending hacks? Marketing students, new social media managers, or brand

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I’ve been revisiting , and it remains one of the most comprehensive frameworks for understanding the "why" behind the "how." Marketing students, new social media managers, or brand

Have you used this text? What’s your go-to academic resource for social strategy?

“Social media is not a broadcast channel. It is a zone of co-created value.”

📚 Essential Read: Why Tuten & Solomon’s “Social Media Marketing” (2020) Still Defines the Game