They’re waiting for someone to lead them somewhere interesting. Not manage them. Not command them. Lead them. Leadership isn’t a title. It’s a choice to make a change and connect people around it.
Fear of criticism. Fear of standing out. Fear of being wrong. But tribes don’t follow the safe. They follow the bold. They follow the one who says, “This way. Let’s go.” tribes - seth godin
Not just customers. Not just coworkers. A tribe cares. They talk. They spread the word. They show up. They’re waiting for someone to lead them somewhere