PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development


Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:


To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.

The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.



The film brilliantly escalates by . The coroners’ radio, used for atmosphere, begins playing a distorted 1970s song (“Open Up Your Heart and Let the Sun Shine In”)—a lullaby used by the witch to manipulate perception. The morgue’s elevator moves on its own. The cadaver’s toe tag rings like a telephone. 4. Thematic Core: The Witch as a Victim of History The film’s most interesting twist is its sympathy for the monster. Through a historical flashback (recounted via the cloth’s symbols), we learn Jane Doe was a witch tortured and killed during the 1692 Salem trials. Her torment—being buried alive, burned internally, stabbed ritually—did not kill her soul. Instead, it turned her into a Tulpa of suffering: an entity sustained purely by the pain inflicted upon her.
Her motive is not evil, but . She doesn’t kill for sport; she kills to make others feel the agony of her own death. The autopsy is not an investigation—it is a re-enactment. Each cut the coroners make forces them to experience her torture: burning skin, broken bones, suffocation. The Autopsy Of Jane Doe 2016
| Layer | Physical Finding | Symbolic Meaning | Horror Effect | | :--- | :--- | :--- | :--- | | | No wounds, pristine skin | The “mask” of innocence / deception | Uncanny valley – too perfect to be real | | Internal | Burned lungs, broken bones, ancient cloth | Torture, witchcraft, ritual sacrifice | Violation of natural law – body as a historical document of pain | | Metaphysical | Witch’s mark on brain tissue; body temperature fluctuates with the radio | Immortal suffering; active malevolence | Loss of scientific control – the examiner becomes the examined | The film brilliantly escalates by
The Autopsy of Jane Doe : Dissecting Fear, One Layer at a Time The cadaver’s toe tag rings like a telephone
A report on the narrative structure, thematic depth, and horror mechanics of André Øvredal’s 2016 film. 1. Executive Summary: The Corpse as a Narrative Engine Most horror films rely on external threats: a masked killer, a supernatural entity, or a cosmic unknown. The Autopsy of Jane Doe achieves its suffocating dread by inverting this formula. The entire film takes place almost exclusively in a single location (a morgue and its adjoining basement), and its primary antagonist is a dead body. The film’s genius lies in treating the corpse not as a static object, but as a living text —a mystery to be read, interpreted, and ultimately, survived. 2. The Premise: A Routine Nightmare The film follows father-son coroners, Tommy (Brian Cox) and Austin Tilden (Emile Hirsch), who run a small, family-owned morgue in Virginia. They receive an unidentified corpse from a brutal, occult-tinged mass murder scene. The body is a young, beautiful woman with no visible cause of death—hence, “Jane Doe.”
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.