This focus on storytelling gives each track a built‑in “deep feature” angle, making the label a fertile ground for long‑form journalism. 3.1 From Suburban Choirs to LA Studios Born in Savannah, Georgia, Noelle grew up in a musically‑rich household—her mother a gospel pianist, her father a jazz saxophonist, and her older sister, Maya, a classically trained cellist. By age ten, she was already arranging harmonies for her church choir and writing short lyrical snippets on napkins during family road trips.
After graduating high school, Easton moved to Los Angeles to study vocal performance at the Musicians Institute, where she met Ben Kavanaugh at an after‑hours jam session. Kavanaugh, intrigued by her “raw, almost spoken‑word cadence,” invited her to a NewSensations showcase in 2022. The chemistry was immediate; the label signed her on a “single‑first” deal that allowed for creative freedom. Easton describes herself as a “memory‑curator.” She collects family anecdotes, childhood games, and the feeling of a particular scent or color, then translates those sensory notes into melodic hooks. In “I Love My Sister,” the hook is anchored by the phrase “I love my sister” —a line she says is “the most honest thing I could write without sounding cheesy.” “The line feels like a mantra,” she explains. “When I sing it, I’m both protecting my sister and proclaiming it to the world. It’s both intimate and public.” 4. Genesis of “I Love My Sister” 4.1 The Lullaby Sketch In a handwritten notebook dated March 2023, Easton’s first doodle reads: “When the night is dark, I’ll hum a tune for you, so you can dream in color.” She recorded a simple piano demo on her iPhone, singing the line “I love my sister, she’s my sunrise” over a descending arpeggio. The demo, barely 30 seconds long, was sent to Kavanaugh, who immediately recognized the melodic kernel as “a perfect seed for a synth‑driven pop track.” 4.2 Production Process The production of “I Love My Sister” spanned three months, with several distinct phases: NewSensations - Noelle Easton -I Love My Sister...
| Phase | Key Elements | Personnel | |-------|--------------|-----------| | | Song restructuring, lyric refinement, harmonic layering | Noelle (vocals/lyrics), Maya Liao (A‑R), Ben Kavanaugh (producer) | | Sound Design | Modular synth patches (Eurorack), granular processing of a childhood field‑recording (a backyard swing set) | Ben Kavanaugh, guest synth‑engineer Lila “Pulse” Navarro | | Recording | Live vocal takes captured with a Neumann U87, layered harmonies recorded in a “vocal booth” built from reclaimed wood for warmth | Noelle (lead), background vocalists: Maya Easton (sister) & Jax Calder | | Mix & Master | Analog summing via an API 2500, tape saturation on the drum bus, 3‑D spatialisation for streaming platforms | Mixing engineer: Daniel “D-Flow” Lee; Mastering: Emily Rios (The Cutting Room) | This focus on storytelling gives each track a
NewSensations – Noelle Easton – “I Love My Sister” After graduating high school, Easton moved to Los