Martech Radio Decoder Official
When a customer clicks “unsubscribe,” that’s not a lost connection. That’s a harmonic shift. They’re telling you: Change the frequency.
It sounds like .
Welcome to the —a conceptual framework for turning the chaos of the modern marketing technology stack into a single, coherent, and empathetic dialogue with the customer. Layer 1: The Carrier Wave (Infrastructure) Every decoder must first lock onto the carrier wave. In Martech, this is your Customer Data Platform (CDP) and Data Lake . It’s not the message itself; it’s the invisible scaffold that holds all other frequencies. martech radio decoder
The problem isn’t that the signal is weak. It’s that most marketers are listening to static.
Every brand is broadcasting on a hidden frequency. When a customer clicks “unsubscribe,” that’s not a
This is the deep insight most vendors miss:
End transmission.
But here’s the deep cut: Most brands have tuned their carrier wave to the wrong bandwidth. They broadcast at the frequency of transactions (purchases, email opens, form fills) when they should be broadcasting at the frequency of intent (hesitation, comparison, curiosity, fatigue).
