How Brands Grow Part 2 Pdf Apr 2026

Maya gently closed his laptop.

“And you failed because you violated the ,” Maya said. “People don’t have one ‘soulmate’ brand. They have a repertoire —a shopping list of 3–5 brands they rotate through. Your job is to be on as many repertoires as possible.” How Brands Grow Part 2 Pdf

She pointed to Leo’s sales report. “Your ‘Superusers’? They don’t exist. What you have are —millions of people who buy you once or twice a year, then buy your competitors the rest of the time.” Maya gently closed his laptop