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The Impact of Online Film Downloading on the Indonesian Cinema Landscape: A Case Study of “Rumah Kentang”

Method note : Figures are derived from a combination of publicly shared torrent swarm statistics, traffic estimations from anti‑piracy firm Irdeto Indonesia , and extrapolation based on average download speeds. | Revenue Stream | Legal Income | Adjusted Income (after accounting for estimated piracy) | |----------------|--------------|--------------------------------------------------------| | Box‑office | IDR 40 billion | — (piracy negligible during theatrical window) | | VOD (Nonton.id) | IDR 12 billion | ↓ 12 % (≈ 1.4 billion) | | TV licensing | IDR 9 billion | — | | Physical media | IDR 2 billion | ↓ 25 % (≈ 0.5 billion) | | Total | IDR 63 billion | ≈ IDR 59.1 billion | | Revenue loss | – | ≈ IDR 3.9 billion (≈ 6 % of total). |

[Your Name] – Department of Media Studies, [University] download film rumah kentang

| Objective | Description | |-----------|-------------| | | Quantify the estimated volume of Rumah Kentang downloads from major P2P and streaming platforms during its first six months of release. | | O2 | Assess the financial impact on the film’s producers and distributors. | | O3 | Explore audience motivations for seeking illegal copies. | | O4 | Evaluate the effectiveness of current enforcement mechanisms and propose policy adjustments. |

1.4 A mixed‑methods approach was adopted: (i) quantitative analysis of traffic data harvested from publicly available torrent trackers and “anti‑piracy” monitoring tools; (ii) semi‑structured interviews with 30 Indonesian viewers who admitted to downloading the film; and (iii) a legal review of the 2014 Undang‑Undang Hak Cipta (Copyright Act) and subsequent amendments. 2. Literature Review | Author (Year) | Focus | Key Findings | |---------------|-------|--------------| | Sukma & Wijaya (2019) | Piracy in Southeast Asian markets | Piracy rates correlate with low broadband affordability and limited legal streaming options. | | Lee & Kim (2021) | “Digital Native” piracy attitudes | Younger audiences view file‑sharing as a normative practice rather than a criminal act. | | Kusuma (2022) | Economic impact of film piracy in Indonesia | Estimated revenue loss of IDR 1.2 trillion annually for the local industry. | | Miller (2023) | Effectiveness of takedown notices | Notice‑and‑takedown reduces visibility for 30 % of infringing links but has limited deterrence. | | Gomez & Patel (2024) | Role of “freemium” models in curbing piracy | Tiered pricing and ad‑supported free tiers can lower piracy incidence by up to 45 %. | The Impact of Online Film Downloading on the

Despite these channels, the film’s popularity on meme pages and TikTok prompted a surge of online searches for “download film Rumah Kentang”. 4.1 Quantitative Download Activity | Platform | Approx. Downloads (first 6 months) | Peak Week | Estimated Share of Total Audience | |----------|-----------------------------------|-----------|-----------------------------------| | Torrent (ThePirateBay, 1337x) | 85 000 | Week 4 (post‑viral meme) | 9 % | | Direct‑download sites (e.g., “filmgratis.id”) | 42 000 | Week 5 | 4 % | | Stream‑rip services (YouTube, Dailymotion) | 28 000 | Week 6 | 3 % | | Total estimated illegal views | 155 000 | – | ≈ 16 % of the combined legal audience (≈ 950 000). |

April 2026 Abstract The rise of digital distribution has transformed how audiences access films, simultaneously offering unprecedented convenience and posing new challenges for intellectual‑property rights holders. This paper examines the phenomenon of online downloading with a focus on the Indonesian comedy‑horror film Rumah Kentang (2023). By analyzing user behavior, legal frameworks, and the economic repercussions for creators, the study highlights the complex interplay between technology, culture, and policy. Recommendations for stakeholders—including filmmakers, platforms, and regulators—are offered to foster a sustainable ecosystem that balances accessibility with fair compensation. 1. Introduction 1.1 Background Indonesia’s film industry has experienced robust growth in the past decade, producing a diverse slate of genres that reflect the nation’s cultural plurality. Rumah Kentang —a low‑budget comedy‑horror that achieved viral popularity on social media—exemplifies how locally produced content can capture nationwide attention. | | O2 | Assess the financial impact

These works collectively suggest that piracy is not merely a legal issue but also a product of market gaps and cultural perception. Rumah Kentang is a 92‑minute comedy‑horror produced by PT. Kentang Studios, directed by Rudi Hartono, and released theatrically on 12 January 2023. The film’s budget was IDR 15 billion, with an estimated break‑even point of IDR 30 billion from box‑office receipts, VOD sales, and television licensing.

| Date | Channel | Notes | |------|---------|-------| | 12 Jan 2023 | Nationwide theatrical release | 120 cinemas, peak occupancy 65 % in the first week. | | 30 Jan 2023 | Official VOD on Nonton.id (pay‑per‑view) | Price: IDR 30 000 per view. | | 15 Feb 2023 | TV broadcast on Trans7 (free‑to‑air) | 2‑hour slot, audience rating 4.3 % (Nielsen). | | 01 Mar 2023 | DVD/Blu‑ray retail | Limited run of 5 000 units. |