Ben Settle - Email Players 1 - 15 Apr 2026

It’s for anyone ready to admit that maybe — just maybe — the reason their emails don’t work isn’t the algorithm.

It’s for the copywriter who wants to stop blending in.

Settle says the opposite: Go where the biggest, meanest competitors are. Steal their audience. Ben Settle - Email Players 1 - 15

Most marketers tell you to go where it’s easy — small niches, low competition.

If your first sentence doesn’t make them angry or intrigued , delete it. 4. The “Fish Where the Sharks Are” Strategy (Issue #9) One of my favorite concepts from early Email Players . It’s for anyone ready to admit that maybe

How? Write better emails. More specific emails. More entertaining emails.

Don’t avoid competitive markets. Avoid boring marketers. 5. The “Daily Email” Imperative (Issues #10–12) Issues 10 through 12 hammer one point relentlessly: You must email every single day. Steal their audience

Not every other day. Not weekly. Not “when you have something to say.”

He doesn’t teach you how to get more subscribers. He teaches you how to get better subscribers.

The ones who act? They build cult-like followings. They sell without “launches.” They wake up to sales from emails written in 8 minutes. Email Players #1–15 is not for beginners who need to learn how to set up Mailchimp.